Digital marketing has become one of the fastest-growing fields in recent years. This isn’t only because technology changes so quickly, but also because businesses increasingly rely on digital strategies to grow. Unfortunately, this growth often outpaces what is taught in the classroom.
Students understand marketing concepts, but many still wonder how digital marketing actually works in the industry. What does the day-to-day work look like? Which skills are most in demand? And what are the first steps to starting a career in this field?
These questions are why experience-sharing sessions from industry practitioners are becoming increasingly relevant on campus.
When Industry Experience Meets Academia
Kocial had exactly this opportunity when Yongky, CEO of Kocial, was invited by a lecturer to speak at a guest lecture. The session invited students to look at digital marketing from a perspective closer to the working world. Rather than focusing only on theory, it covered how the industry is evolving, the challenges it faces, and the career opportunities available after graduation.
The main topic focused on the journey of building a career in digital marketing, from understanding the various roles within it to a roadmap for students who want to enter the industry.
By understanding this process, students are expected to gain a clearer picture of the steps they should prepare for while still in college.
Offering a More Realistic Picture of the Working World
For many students, choosing a career is often challenging because they don’t yet have a complete picture of the professional world. Through this session, participants not only gained insight into how the digital marketing industry is developing, but also learned that each role has its own learning path and set of competencies, from content marketing, social media, performance marketing, and branding to overall digital strategy.
The hope is that more students will feel confident to start exploring digital marketing and realize that a career journey doesn’t have to begin after graduation; it can be prepared for starting now.
Sharing Experience to Bridge Academia and Industry
For Yongky, this opportunity was about more than speaking in front of students. It was a chance to share the experience he has gained working in the digital marketing industry, while also showing how the theories learned on campus are applied in everyday business practice.
Collaborations like this are expected to narrow the gap between academia and industry needs, so students are better equipped when entering the workforce. Students were also given the chance to ask questions directly, satisfying their curiosity about the digital marketing industry and its future opportunities.
Let’s Bring Industry Insights to Your Campus
Every campus shares the same goal: preparing students to face the professional world. One way to achieve this is by bringing in direct perspectives from practitioners who are actively involved in the industry.
Through guest lectures, seminars, and workshops, Kocial is open to collaborating with educational institutions on a range of topics, including digital marketing, branding, content strategy, social media, and developments in the creative industry. By sharing real-world experience from the field, students can gain more practical insights and understand the competencies needed to build a career in the digital era.
