Brand strategy & positioning
Who you are for, why you matter and how you sound, written down so everyone can use it.
We combine analytical insight with a creative approach to build brand messaging and identities that leave a strong, memorable impression, from the first logo sketch to the last packaging detail.
What's included
Pick the pieces you need, or let us run the whole engine. Either way, one team owns the result.
Who you are for, why you matter and how you sound, written down so everyone can use it.
Logo, colours, type and graphic elements that work from digital to storefront.
Characters and illustration styles that give your brand a friendly face.
Packaging, menus, merch and print that look great on the shelf and in photos.
A clear, practical guidebook so your team and partners stay on-brand.
A hands-on session to align your team around the new brand.
We review your market, competitors and current brand, free the first time.
We define positioning, messaging and creative direction for your approval.
We craft your identity and assets, with feedback rounds until it feels right.
We hand over all final files, guidelines and source files, ready to use.
Packages
USD 500 one-off
For new businesses that need a strong first look.
Custom
A complete identity system, ready to roll out.
USD 300 / month
Yes, most of our work runs remotely with video check-ins.
A 60-minute discovery call, any brand assets you already have, and access to the channels we will manage. We handle the rest.
We offer three flexible arrangements:
Packages: comprehensive, end-to-end design frameworks for complete identity launches and full rebrands.
Single requests: targeted one-off projects for specific items, such as a standalone packaging dieline or an event banner.
Monthly retainers: dedicated capacity for brands needing consistent, ongoing design execution across collateral, variants and social assets.
It depends on the asset type:
Core branding & packaging (logos, dielines, brand marks): you receive full editable vector source files (AI, EPS, SVG, print-ready PDF) along with high-res web exports, so you keep total ownership and flexibility.
Collaterals & social media assets: we deliver production-ready, high-resolution formats (JPG, PNG, interactive PDF) optimised for digital posting or commercial printing; raw editable design files are not included for everyday collateral.
Yes. All packaging dielines and print collateral are delivered with precise bleed, trim and colour profile specifications (CMYK/Pantone), and we can liaise directly with your chosen print vendors to review proofs and make sure execution matches the design intent.