BenQ: The Strategy That Brought the GV Series to the Top
- Client
- BenQ Indonesia
- Industry
- Technology
- Services
- Social media management, SEO
- Year
- 2022 - present
The challenge
BenQ Indonesia was already active in digital communication, but the premium quality of its products was not fully reflected in its visual content and communication.
For the launch of the GV Series, the challenge was not only to introduce a new portable projector, but also to make it relevant to everyday lifestyles and visible to potential buyers searching for portable projectors.
The strategy needed to connect brand image, lifestyle content, search visibility, and sales into one consistent digital campaign.
What we did
- A stronger visual & communication direction:: Aligned BenQ’s visual style and tone of voice to better reflect its premium product image.
- Lifestyle-focused content: Presented the GV Series through everyday moments instead of focusing only on product features.
- Google Search strategy: Used Google Ads and search-focused content to increase visibility for keywords such as “portable projector” and “proyektor portable.”
- KOL & Creator collaboration: Showcased real-life experiences with the GV Series through relevant creators
- Sales & conversion campaigns: Used CPAS and Google Ads to turn audience interest into purchase opportunities.
- From awareness to consideration: The campaign helped increase the GV Series’ visibility in search results while supporting stronger organic search interest.
