Eka Daya Perkasa · Branding
Eka Daya Perkasa: Connecting Footwear Brands with a Wider Market
Based in Surabaya, Eka Daya Perkasa distributes multiple sandal brands to markets across Eastern Indonesia and other regions throughout the country. With a broad product selection and geographically diverse audiences, the business needed a digital approach that could introduce its portfolio more effectively and maintain consistent communication with potential buyers.
- Client
- Eka Daya Perkasa
- Industry
- Footwear Distribution & Wholesale
- Services
- Ads Management, Social Media Management
- Year
- 2025 - Present
The challenge
In footwear distribution, having a diverse product portfolio is only part of the equation. Reaching the right buyers and keeping products visible in a competitive market are equally important.
Based in Surabaya, Eka Daya Perkasa distributes multiple sandal brands to markets across Eastern Indonesia and other regions throughout the country. With a broad product selection and geographically diverse audiences, the business needed a digital approach that could introduce its portfolio more effectively and maintain consistent communication with potential buyers.
The challenge was to make a multibrand offering easier to explore while supporting wider market reach. Social media needed to do more than display products, while advertising needed to help the business connect with relevant audiences beyond its existing reach.
What we did
Social Media Management
Developed and managed social media content to showcase Eka Daya Perkasa's diverse sandal portfolio. By presenting product options through consistent and engaging communication, social media helped audiences discover available brands and understand the breadth of the company's offering.
Ads Management
Managed digital advertising to extend product visibility and reach audiences across different regions. Campaigns supported the distribution business by introducing its product portfolio to potential buyers and helping expand exposure beyond its existing audience.
Making a Multibrand Portfolio Easier to Discover
With multiple brands under one distributor, clear product communication plays an important role in helping audiences navigate the available selection. Content and advertising worked together to give Eka Daya Perkasa more opportunities to showcase its portfolio and reach potential buyers across Indonesia.
Reaching Beyond the Local Market
Operating from Surabaya, Eka Daya Perkasa serves a market that extends well beyond its home city, particularly across Eastern Indonesia. Digital channels provide an additional way to communicate with audiences across these regions without relying solely on local visibility.
By combining social media management with paid advertising, Kocial supports Eka Daya Perkasa in presenting its products consistently and expanding their exposure to a broader Indonesian market.
Services we used
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