KulineRun: From Brand Identity and Social Media Awareness to On-site Venue Execution

The challenge

KulineRun is an inaugural event initiated by Amboja Bistro in collaboration with PT Evlogia Kreatif. This event combines a fun run experience with a local culinary festival into a single, cohesive series of activities. To introduce a brand-new event, drive participant registration, and secure sponsor trust, this overarching concept required eye-catching visual elements, digital communication, and on-site event design that harmonized seamlessly from what participants see when registering to what they hold when crossing the finish line.

What we did

• A strong and consistent brand identity: From the primary KulineRun logo to its integration with the 2025 event theme.
• Mascot design: A mascot that serves as the face of the event and remains memorable for participants.
• A digital presence aligned with physical brand assets: Delivered through social media content, countdown videos, and the official event website.
• Comprehensive event merchandise and essentials: Covering participant running jerseys, race bibs, finisher medals, and goodie bags.
• Promotional collateral and venue signage: Including banners, billboards, kilometer markers, and branded tents.
• Operational and partnership documentation: Such as letterheads, invoices, sponsorship pitch decks, and certificates.