Universal Services: From Events to Digital Engagement
- Client
- Universal Services
- Industry
- Education (Study Abroad & Scholarship Consulting)
- Services
- Digital Marketing & Branding
- Year
- 2020 - Present
The challenge
In 2020, Universal Services faced a new challenge with SMEF. The event needed to reach and engage its audience through digital channels while maintaining the same level of interest and participation.
The challenge was not simply about moving the event to a digital platform. Universal needed a strategy to build awareness, reach the right audience, create engagement, and turn that interest into registrations.
With the audience becoming increasingly active online, SMEF needed a digital approach that could make the event easy to discover, relevant to its audience, and worth joining.
What we did
- Interactive Webinar: SMEF was presented as an engaging digital event, giving participants a more interactive experience and allowing them to join from anywhere.
- Influencer Activation: Kocial collaborated with relevant influencers to introduce SMEF to a wider audience and build interest around the event.
- Instagram Ads: Targeted Instagram campaigns were used to reach potential participants and drive them toward registration.
- Content Strategy: Content was created to build awareness, communicate the value of SMEF, and encourage the audience to take action. By combining content, influencers, and paid media, Kocial helped turn digital reach into real event registrations.
