DreamUs Group · Digital
DreamUs Group: Driving 3x Growth Through Digital Ads
DreamUs Group operates three family entertainment destinations in Jakarta and Bintaro: SuperPark, Pororo Park, and Tayo Station. With different audiences and offerings across its parks, the challenge was to grow digital performance while ensuring advertising efforts remained effective and aligned with each park's business goals.
- Client
- DreamUs Group
- Industry
- Family Entertainment & Indoor Playgrounds
- Services
- Digital Ads Management, Performance Dashboard, Campaign Optimisation
- Year
- 2026
The challenge
DreamUs Group operates three family entertainment destinations in Jakarta and Bintaro: SuperPark, Pororo Park, and Tayo Station. With different audiences and offerings across its parks, the challenge was to grow digital performance while ensuring advertising efforts remained effective and aligned with each park's business goals.
Rather than simply running ads, DreamUs needed a more structured approach to campaign management. This meant tracking performance consistently, identifying opportunities for improvement, and optimising campaigns every month to increase traffic and generate more leads.
What we did
Performance Dashboard
Set up performance tracking to monitor campaign results, providing clearer insights into advertising performance across the parks.
Campaign Optimisation
Reviewed and optimised campaigns monthly to improve performance, reach relevant audiences, and identify opportunities for growth.
Ad Structure Refinement
Refined campaign structures to support more effective budget allocation, targeting, and performance management.
Continuous Performance Monitoring
Tracked key metrics across campaigns to evaluate progress and guide ongoing improvements based on performance data.
More Than Just Running Ads
Kocial's work with DreamUs Group focused on continuous optimisation, performance tracking, and strategic ad management across SuperPark, Pororo Park, and Tayo Station.
By making campaign decisions based on performance data, Kocial helped turn digital advertising into a more structured growth channel for the group's entertainment destinations.
The results
Services we used
“Kocial team has been a reliable partner for discussing the business direction and the marketing implementation, specifically for social ads service that we have been experiencing for our 3 brands in the past year. I see a progressive growth in terms of solution, reporting, data visualization and also services that can be useful for our business growth as well.”
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