BenQ · Branding
BenQ Indonesia: Making GV Series More Visible and Relevant
Launching a new product is not just about introducing its features. It's about helping people understand its value and see how it fits into their lives.
- Client
- BenQ
- Industry
- Consumer Electronics & Projectors
- Services
- Digital Marketing Strategy, Content Production, KOL & Creator Collaboration, Google Ads, CPAS Campaigns
- Year
- 2023 - Present
The challenge
Launching a new product is not just about introducing its features. It's about helping people understand its value and see how it fits into their lives.
When BenQ Indonesia introduced the GV Series, a line of portable projectors designed for personal spaces and creative lifestyles, the challenge was to make the product stand out in a competitive market.
BenQ needed a strategy that could connect its premium brand image with relevant lifestyle content while increasing visibility among people searching for portable projectors. The goal was to make the GV Series not only recognizable, but also relevant to potential buyers.
What we did
Brand Communication
Aligned visual direction and tone of voice to better reflect BenQ's premium image.
Lifestyle Content
Showcased the GV Series through everyday experiences rather than focusing solely on product features.
Google Ads
Increased product visibility for searches such as portable projector and proyektor portable.
KOL & Creator Collaboration
Introduced the product through creators who showcased it in their everyday activities.
Sales & Conversion Campaigns
Used CPAS and Google Ads to guide interested audiences toward purchase opportunities.
From Being Seen to Being Considered
As the campaign progressed, the GV Series gained stronger visibility in search results and appeared more frequently among top recommendations.
Organic searches also grew steadily, indicating that the product was not only gaining exposure but was increasingly being considered by potential buyers.
More Than Product Promotion
Kocial brought together brand communication, lifestyle content, creator collaboration, and digital advertising to help BenQ connect with its audience at different stages of the customer journey.
The result was a more integrated approach to building product awareness, strengthening search visibility, and encouraging purchase consideration.
The results
Services we used
More case studies
Digital
Putra Jaya Steel: An Investment That Proved Its Value
Google Ads, Landing Page Development, Lead Generation
Branding
Cosmostar Tech Taiwan: Building a Stronger Digital Presence
Branding, Social Media Management, Content Production, Amazon Marketplace Content, Website Development, SEO, Company Profile Video Production
Digital
Universal Services: Bringing SMEF to a Wider Digital Audience
Digital Event Marketing, Webinar Activation, Influencer Marketing, Instagram Ads
Worked with us?
Give us a commendation
Tell us how it went. Your words help other brands decide, and they make our whole team smile. Every testimonial is reviewed before it appears on the site.
- Takes about 2 minutes
- We review every message before it goes live
- Your email is never shown