Putra Jaya Steel · Digital
Putra Jaya Steel: An Investment That Proved Its Value
Many B2B companies are still hesitant about digital marketing. The question is simple: can online advertising really bring in new customers?
- Client
- Putra Jaya Steel
- Industry
- Construction Materials Distribution
- Services
- Google Ads, Landing Page Development, Lead Generation
- Year
- 2023 - Present
The challenge
Many B2B companies are still hesitant about digital marketing. The question is simple: can online advertising really bring in new customers?
This was also the case for Putra Jaya Steel, a leading steel and iron distributor from Surabaya. Initially, they wanted to start building their social media presence. But one question remained: “Can a steel distributor really be promoted on Instagram?”
Instead of simply guessing, Kocial proposed a different starting point.
Strategy: From Search to Conversation
Google search data revealed that people were actively looking for terms such as steel supplier, latest steel prices, and other construction-related keywords.
This insight shifted the strategy toward capturing existing purchase intent rather than relying solely on social
What we did
Google Ads
Targeted people actively searching for steel and iron products on Google.
Landing Page
Directed visitors to the sales team's WhatsApp to make inquiries easier and faster.
Lead Generation
Focused on converting relevant search traffic into potential customers through a direct conversion journey.
Results: Data That Changed Their Perspective
The campaign reached tens of thousands of people and generated hundreds of leads directly through WhatsApp.
Most notably, the reported cost per lead was around IDR 500.
For Putra Jaya Steel, this demonstrated how digital marketing could become a measurable sales channel rather than just a brand awareness tool.
An Investment That Proved Its Value
Putra Jaya Steel's experience shows that even highly technical B2B products can benefit from digital marketing.
With the right targeting and strategy, businesses can connect with potential buyers and generate leads more efficiently.
The results
Services we used
More case studies
Branding
BenQ Indonesia: Making GV Series More Visible and Relevant
Digital Marketing Strategy, Content Production, KOL & Creator Collaboration, Google Ads, CPAS Campaigns
Branding
BGK Foundation: An Awards Night That Made ESG Achievement the Star
Event concept, event branding, creative production
Branding
Cosmostar Tech Taiwan: Building a Stronger Digital Presence
Branding, Social Media Management, Content Production, Amazon Marketplace Content, Website Development, SEO, Company Profile Video Production
Worked with us?
Give us a commendation
Tell us how it went. Your words help other brands decide, and they make our whole team smile. Every testimonial is reviewed before it appears on the site.
- Takes about 2 minutes
- We review every message before it goes live
- Your email is never shown