Universal Services · Digital
Universal Services: Bringing SMEF to a Wider Digital Audience
In 2020, Universal Services faced a new challenge with SMEF. With the pandemic making in-person events difficult to organize, the team needed a new way to reach its audience and maintain participation through digital channels.
- Client
- Universal Services
- Industry
- Professional Services & Events
- Services
- Digital Event Marketing, Webinar Activation, Influencer Marketing, Instagram Ads
- Year
- 2019 - Present
The challenge
In 2020, Universal Services faced a new challenge with SMEF. With the pandemic making in-person events difficult to organize, the team needed a new way to reach its audience and maintain participation through digital channels.
The challenge was not simply to move the event online, but to build awareness, engage the right audience, and turn interest into registrations. Universal needed a digital approach that could keep SMEF relevant, accessible, and engaging while encouraging more people to participate.
What we did
Interactive Webinar
Transformed SMEF into an engaging digital event, allowing participants to join from anywhere. The webinar format helped Universal Services continue connecting with its audience while making the event more accessible.
Influencer Activation
Collaborated with relevant influencers to introduce SMEF to a wider audience. Their involvement helped increase event awareness, generate interest, and encourage potential participants to learn more about the event.
Instagram Ads
Used targeted Instagram advertising to reach relevant audiences and promote SMEF. The campaigns helped expand the event's reach and encouraged interested users to register.
Integrated Digital Campaign
Combined webinar activation, influencer collaboration, and paid advertising into one strategy to connect audience awareness with participation and registration.
The results
Services we used
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